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NTT DoCoMo的Galaxy S新广告,愿黑暗原力与你同在?


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在NTT DoCoMo与软件银行竞争iPhone经销失利后,NTT DoCoMo索性大力推广iPhone的其他竞争对手,例如像是三星的Galaxy S。为了塑造独特的形象以及给消费者留下深刻的印象,NTT DoCoMo请到了一位强而有力的代言人,就是星际大战的黑武士。在广告中,黑武士代表与人类关系密切的智慧手机,并且表达智慧手机无所不在的概念;不过笔者对黑武士的印象有点久远,黑武士不是堕入黑暗与折服与力量的象征吗?那请黑武士代言是表示人类正投向黑暗原力的怀抱?


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